Branding Development Consulting by Deborah S. Nelson
Like a well-executed Philharmonic orchestra concert—superb brand development demands a brilliant composer; multiple media instruments; and a confident director. In much the same way, Deborah S. Nelson’s “branding baton” drives a holistic and symphonic quality to all her branding campaigns.
HOW? To compose a brand development symphony, she solos only the finest notes of her client’s unique personality & offerings. With the study of her client’s dreams and desires, she scouts for the client’s unique wow factors. Next, Nelson directs the brand to a crescendo and showcases the client’s new star power to the right audience! Some call it viral; others call it “Deborah.”
SIMPLIFYING THE COMPLEX
Vision, Structure, and Organization: Nelson’s most valuable asset is big picture simplification juxtaposed with her attention to detail. This saves everyone around her time, frustration, and money. To simplify everything, Nelson can maintain the online infrastructure engine—monitor traffic flow and stats, sales and conversion rates; databases and email lists.
EXPLAINING THINGS CLEARLY
Writing, Editing, and Printing: As publishing coach and author of Finding the Author Within and Published at Last! Series, Nelson coached some 100+ completely produced books for writer clients—many selling on Amazon. She manages Kindle & Audible production as well.
MAKING BRAND BEAUTIFUL
Advertising and Marketing Expertise: Nelson’s Bachelor of Science in Advertising helped launch 22 years in her marketing company. Clients: Prada, Johnson & Johnson, Dunkin Donuts, Hewlett Packard, USA Ski, Denver Post, City of Breckenridge, Sky Sox Baseball, plus. She knows logo development, quality graphic and web design, printing, and promotions.
GETTING IT DONE NOW
Project Management: Nelson is long-suffering with complicated projects except when it is time to just do it! She will not allow external procrastination to get in the way of her client’s timelines. She skillfully defines and juggles production schedules and successfully meets deadlines. Her motto: Do it now!
NAVIGATING TO THE BRAND
Branded Online Infrastructure: She builds and connects online systems that function long-term. These include author branded websites, online shops, branded YouTube channels. Sub-components include scheduling apps, book reviews, branded video intro, outro, and thumbnails, YT SEO, blogs, newsletters, course/webinar set-up, landing pages, email promos—all branded! UX mantra: Click to a sale, if no sale—send them to a branded click!
CONNECTING THE SEARCH ENGINE DOTS
Search Engine Optimization: To establish an online brand presence, one key element is branded SEO from the ground up. Like building a structure, if you neglect to place electric in the foundation, you have no power. Nelson adds foundational SEO power to her branded pieces (alt tags on logos; Google readability & keywords in metadata; sales copy with keywords; product tags, etc). Your brand offers virtual open doors, driveways, freeways, streets, and airways. Buyers click your brand from search engine highways and byways.
BRANDING TO STAR POWER
Lasting Star Power: A viral stunt makes for an instantaneous flash, but foundational branding based on the authentic you and your company merits lasting results. By creating an authentic business ego for her clients, Nelson focuses on brand sustainability. Her custom designed branding presents your brand in the best light without sacrificing who you really are! Now that’s REAL STAR POWER!
|WRITING PROJECTS||PER WORD||MINIMUM|
|Repeating Blog-includes on-page optimization||.25/word||2 blogs/month|
|Repeating Blog-without on-page optimization||.20/word||2 blogs/month|
|Website Content with on-page optimization||.25/word||1000 words|
|Website Content without on-page optimization||.20/word||1000 words|
|Content editing of book or articles||.30 per word||1000 words|
|Ghostwriting a book-includes one pass of content editing||.25-.35/word||20,000 words|
|Publish to Amazon/Kindle (Edited and proofread book in Word )||.25/word||20,000 words|
|Marketing, Sales, Infographics Writing||.75/word||200 words|
Writing & Book Coaching by Deborah S. Nelson
Ms. Nelson accepts intriguing projects and clients on a limited basis. Her writing repertoire includes blogs, website content, social media campaigns, email newsletters. She is proficient at editing, ghostwriting, and publishing books to Amazon. Ms. Nelson’s writing background spans decades with focus in the areas of vacation rental travel, self-publishing, branding, personal transformation, and natural health.
Nelson’s education includes a Bachelor of Science in Advertising. Her work experience includes news writing, advertising writing, publishing, and sales writing. She ran her own ad company where she gained knowledge of 81 imprinting processes, including print on demand. Productive, efficient, accurate, she meets deadlines. CONTACT US for a quote for your project.
Book Coaching by Deborah S. Nelson
Ms. Nelson is experienced and capable in many aspects of life coaching including: Personal Vision Coaching, Entrepreneurial Coaching, Self-Publishing Coaching and Personal and Author Brand Coaching. Author of various curriculums, Nelson applies What’s Your Story? text and workbook, The Newest Secret text and workbook, Publish Your Book Blueprint, and Don’t Let Them Steal Your Brand! to her coaching practice.
One approach to one dilemma can, and has, saved Ms. Nelson’s clients thousands of dollars and hours of frustrations. The outcome of a coaching package often includes a client’s self-published book title. These include a life plan book, book blueprint, paperback or Kindle on Amazon—or even a professional and thorough business or marketing plan.
Latest Books by Deborah S. Nelson
|General Life Coaching||$85/session||$200/month weekly|
|General Life Coaching-5 days a week||$75/session||$1795/month for daily sessions M-F|
|Entrepreneurial Coaching||$95/session||$295/month weekly|
|Entrepreneurial Coaching-5 days a week||$75/session||$1495/month for daily sessions M-F|
|Personal Brand Coaching||$125/session||$395/month one session per week|
|Personal Brand Coaching||$95/session||$1895/month for daily sessions M-F|
Publish Your Book on Amazon or Kindle
|$150/session||$495 per month for weekly sessions|
|Publishing Coaching Publish Your Book to Amazon or Kindle||$125/session-daily 5 days per week||$2495/month-for daily sessions M-F|
|Personal Vision Coaching-Business Plan or Vision Book-weekly coaching||$95/session||$295/month|
|Personal Vision Coaching Life Plan Book-Daily Coaching||$75/session||$1494/ month for daily session M-F|
|Sessions are 1.5 hours||no-show||$50 cancellation fee|