So you are thinking of self-publishing a book! Bravo! Publishing a book is an excellent choice for a project that will stretch your imagination, patience, and fortitude. I have self-published 14 books and coached and taught authors to self-publish over 100 books. I can help you avoid the common rookie pitfalls. Self-publishing is similar to taking on the general manager role of building your own home. With that understood, get ready to discover mistakes that could sabotage your book publishing project and make you want to throw in the towel.